/* CONCEPT — editorial layout */

.section--concept {
  --cx-yellow: #E6A700;
  --cx-paper: var(--pf-paper, #F4E8D5);
  --cx-ink: var(--pf-black, #1F1F1F);
  --cx-green: var(--pf-green, #556B2F);
  --cx-blue: var(--pf-blue, #3E6F95);
  --cx-slant: -5deg;
  --cx-ease: cubic-bezier(0.22, 1, 0.36, 1);

  position: relative;
  isolation: isolate;
  overflow: hidden;
  padding-block: clamp(56px, 10vw, 120px);
  background-color: var(--cx-yellow);
  color: var(--cx-ink);
}

.section--concept.is-hero-reveal {
  padding-block: clamp(32px, 6vw, 56px);
}

@media (max-width: 767px) {
  .section--concept.is-hero-reveal {
    padding-block: clamp(44px, 10vw, 68px) clamp(28px, 6vw, 44px);
  }
}

.cx-scene {
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  overflow: hidden;
  background-color: var(--cx-yellow);
}

.cx-scene__grain {
  position: absolute;
  inset: 0;
  opacity: 0.22;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.88' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.65'/%3E%3C/svg%3E");
  background-size: 160px 160px;
}

.cx-scene__leaves {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.12;
  mix-blend-mode: multiply;
}

.cx-stage {
  position: relative;
  z-index: 1;
  padding-inline: clamp(16px, 4vw, 32px);
}

.cx-board {
  position: relative;
  max-width: 1080px;
  margin-inline: auto;
}

/* Header */
.cx-header {
  margin-bottom: clamp(32px, 6vw, 56px);
}

.cx-eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 clamp(12px, 3vw, 16px);
  font-family: var(--font-body);
  font-size: clamp(11px, 2.6vw, 13px);
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(31, 31, 31, 0.55);
}

.cx-eyebrow__star {
  color: var(--cx-blue);
  font-size: 1.1em;
}

.cx-title {
  position: relative;
  margin: 0;
  width: fit-content;
  line-height: 1.05;
  padding-block: 0.1em 0.02em;
}

.cx-title__shadow {
  position: absolute;
  inset: -0.06em -0.02em -0.02em -0.02em;
  font-family: var(--font-title);
  font-size: clamp(56px, 16vw, 120px);
  font-weight: 400;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  color: transparent;
  -webkit-text-stroke: 1px rgba(31, 31, 31, 0.12);
  transform: translate(4px, 4px);
  pointer-events: none;
  user-select: none;
}

.cx-title__text {
  position: relative;
  display: block;
  font-family: var(--font-title);
  font-size: clamp(56px, 16vw, 120px);
  font-weight: 400;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  color: var(--cx-ink);
}

.cx-tagline {
  margin: clamp(12px, 3vw, 18px) 0 0;
  padding-left: 4px;
  font-family: "Oswald", var(--font-display);
  font-size: clamp(13px, 3.2vw, 16px);
  font-weight: 500;
  letter-spacing: 0.38em;
  text-transform: uppercase;
  color: var(--cx-green);
}

/* Layout */
.cx-layout {
  display: grid;
  gap: clamp(28px, 5vw, 40px);
  align-items: start;
}

@media (min-width: 768px) {
  .cx-layout {
    grid-template-columns: 1.05fr 0.95fr;
    gap: clamp(24px, 3vw, 36px);
    align-items: center;
  }
}

/* Photo frame */
.cx-visual {
  position: relative;
}

.cx-visual__shell {
  position: relative;
  z-index: 1;
  padding: 6px;
  background: var(--cx-paper);
  border: 2px solid var(--cx-ink);
  transform: rotate(var(--cx-slant));
  box-shadow: 10px 14px 0 rgba(31, 31, 31, 0.12);
  transition: transform 0.6s var(--cx-ease);
}

.cx-visual:hover .cx-visual__shell {
  transform: rotate(calc(var(--cx-slant) + 1deg)) scale(1.01);
}

.cx-visual__chrome {
  position: absolute;
  top: 14px;
  left: 14px;
  z-index: 3;
  display: flex;
  gap: 6px;
}

.cx-visual__chrome span {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--cx-ink);
  box-shadow: 14px 0 0 var(--cx-green), 28px 0 0 var(--cx-blue);
}

.cx-visual__photo {
  margin: 0;
  overflow: hidden;
  clip-path: polygon(0 0, 100% 0, 100% 92%, 0 100%);
}

.cx-visual__photo img {
  display: block;
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  object-position: center 25%;
  filter: contrast(1.04) saturate(1.02);
  transform: scale(1.02);
  transition: transform 0.8s var(--cx-ease);
}

.cx-visual:hover .cx-visual__photo img {
  transform: scale(1.05);
}

/* Copy — barber poster */
.cx-copy {
  position: relative;
  padding-block: clamp(4px, 1vw, 8px);
}

@media (max-width: 767px) {
  .cx-copy {
    padding-inline: clamp(4px, 2vw, 12px);
  }
}

.cx-copy__lead {
  margin: 0 0 clamp(18px, 4vw, 28px);
  max-width: min(28em, calc(100% - 5.5rem));
  font-family: var(--font-body);
  font-size: clamp(12px, 3vw, 14px);
  font-weight: 500;
  line-height: 1.9;
  letter-spacing: 0.12em;
  color: rgba(31, 31, 31, 0.62);
}

.cx-copy__lead em {
  font-style: normal;
  font-weight: 700;
  color: var(--cx-green);
}

.cx-copy__sep {
  margin-inline: 0.35em;
  font-weight: 400;
  color: rgba(31, 31, 31, 0.28);
}

.cx-copy__poster {
  position: relative;
  padding-top: clamp(16px, 3.5vw, 24px);
}

/* Scroll cue — top-right of copy, beside the lead */
.cx-scroll-cue {
  position: absolute;
  top: clamp(-4px, -0.5vw, 4px);
  right: clamp(-2px, 0vw, 8px);
  z-index: 2;
  display: flex;
  justify-content: flex-end;
  padding: 8px;
  margin: -8px;
  text-decoration: none;
  color: rgba(245, 240, 230, 0.96);
  opacity: var(--cx-scroll-cue-opacity, 0);
  pointer-events: none;
  transition: opacity 0.45s var(--cx-ease);
}

.cx-scroll-cue.is-visible {
  pointer-events: auto;
}

.cx-scroll-cue.is-hidden {
  opacity: 0;
  pointer-events: none;
}

.cx-scroll-cue__cluster {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 2px;
  transform: rotate(4deg);
  animation: cxScrollCueBob 2.4s ease-in-out infinite;
}

.cx-scroll-cue__label {
  font-family: var(--font-script);
  font-size: clamp(28px, 8.5vw, 38px);
  font-weight: 400;
  letter-spacing: 0.04em;
  color: rgba(245, 240, 230, 0.96);
  transform: rotate(-6deg) translateX(4px);
}

.cx-scroll-cue__svg {
  display: block;
  width: clamp(30px, 8vw, 40px);
  height: auto;
  overflow: visible;
}

.cx-scroll-cue__shaft {
  stroke-dasharray: 72;
  stroke-dashoffset: 72;
  animation: cxScrollCueDraw 1.1s var(--cx-ease) 0.45s forwards;
}

.cx-scroll-cue__head {
  opacity: 0;
  transform-origin: 22px 54px;
  animation: cxScrollCueHeadPop 0.45s var(--cx-ease) 1.2s forwards;
}

.cx-scroll-cue__flare {
  opacity: 0;
  animation: cxScrollCueFlare 0.5s ease 1.35s forwards;
}

.cx-scroll-cue:focus-visible {
  outline: 2px solid rgba(245, 240, 230, 0.96);
  outline-offset: 4px;
  border-radius: 4px;
}

@keyframes cxScrollCueBob {
  0%, 100% { transform: rotate(4deg) translateY(0); }
  50% { transform: rotate(4deg) translateY(5px); }
}

@keyframes cxScrollCueDraw {
  to { stroke-dashoffset: 0; }
}

@keyframes cxScrollCueHeadPop {
  0% { opacity: 0; transform: scale(0.6); }
  70% { opacity: 1; transform: scale(1.08); }
  100% { opacity: 1; transform: scale(1); }
}

@keyframes cxScrollCueFlare {
  to { opacity: 0.5; }
}

.cx-copy__poster::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: clamp(52px, 14vw, 80px);
  height: 3px;
  background: var(--cx-ink);
  transform: rotate(-0.5deg);
}

.cx-copy__hook {
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: clamp(2px, 0.6vw, 4px);
}

.cx-copy__hook-line {
  display: block;
  font-family: var(--font-title);
  font-size: clamp(22px, 5.8vw, 30px);
  font-weight: 400;
  line-height: 0.95;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  color: var(--cx-ink);
}

.cx-copy__hook-line--xl {
  font-size: clamp(30px, 8.5vw, 48px);
  line-height: 0.92;
  letter-spacing: 0.01em;
}

.cx-copy__hook-jp {
  margin: clamp(16px, 3.5vw, 24px) 0 0;
  padding-top: clamp(14px, 3vw, 20px);
  border-top: 1px solid rgba(31, 31, 31, 0.14);
  font-family: "Oswald", var(--font-display);
  font-size: clamp(12px, 2.8vw, 14px);
  font-weight: 500;
  line-height: 1.6;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(31, 31, 31, 0.55);
}

@media (min-width: 768px) {
  .cx-copy__hook-line {
    font-size: clamp(26px, 3.2vw, 34px);
  }

  .cx-copy__hook-line--xl {
    font-size: clamp(36px, 4.5vw, 52px);
  }
}

.cx-copy__cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: clamp(28px, 5vw, 36px);
  padding: 13px 24px 14px;
  font-family: var(--font-body);
  font-size: clamp(13px, 3.2vw, 15px);
  font-weight: 700;
  letter-spacing: 0.14em;
  text-decoration: none;
  color: #fff;
  background: var(--cx-green);
  border: 1.5px solid var(--cx-ink);
  border-radius: 999px;
  box-shadow: 0 4px 14px rgba(31, 31, 31, 0.12);
  transition: transform 0.2s var(--cx-ease), box-shadow 0.2s var(--cx-ease);
}

.cx-copy__cta:hover {
  transform: translateY(-2px);
  box-shadow: 0 6px 18px rgba(31, 31, 31, 0.16);
}

.cx-copy__cta-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--cx-yellow);
  border: 1px solid var(--cx-ink);
}

.cx-marquee {
  margin-top: clamp(40px, 8vw, 64px);
  padding-block: 12px;
  overflow: hidden;
  border-block: 1px solid rgba(31, 31, 31, 0.12);
  mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
}

.cx-marquee__track {
  display: flex;
  width: max-content;
  animation: cxMarquee 28s linear infinite;
}

.cx-marquee__track span {
  flex-shrink: 0;
  padding-right: 2rem;
  font-family: "Oswald", var(--font-display);
  font-size: clamp(11px, 2.6vw, 13px);
  font-weight: 500;
  letter-spacing: 0.35em;
  text-transform: uppercase;
  color: rgba(31, 31, 31, 0.3);
  white-space: nowrap;
}

@keyframes cxMarquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

@media (min-width: 768px) {
  .cx-scroll-cue {
    top: 0;
    right: 0;
  }

  .cx-scroll-cue__label {
    font-size: clamp(24px, 2.8vw, 32px);
  }
}

@media (prefers-reduced-motion: reduce) {
  .cx-marquee__track {
    animation: none;
  }

  .cx-visual:hover .cx-visual__photo img,
  .cx-copy__cta:hover {
    transform: none;
  }

  .cx-scroll-cue.is-visible {
    opacity: 1;
    pointer-events: auto;
  }

  .cx-scroll-cue__cluster,
  .cx-scroll-cue__shaft,
  .cx-scroll-cue__head,
  .cx-scroll-cue__flare {
    animation: none;
  }

  .cx-scroll-cue__shaft {
    stroke-dashoffset: 0;
  }

  .cx-scroll-cue__head,
  .cx-scroll-cue__flare {
    opacity: 1;
  }
}

@media (min-width: 1024px) {
  .cx-visual__shell {
    transform: rotate(-4deg);
  }

  .cx-title__text,
  .cx-title__shadow {
    font-size: 112px;
  }
}